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Paint Industry Leader Reveals Secrets of PH Success in Phasing Out Lead Paints
A highly-respected leader of the country’s thriving paint industry cited the unique collaboration by government, industry and civil society players as a crucial element in the historic phase-out of lead-containing paints in the Philippines.
Johnson Ongking, vice-president of Pacific Paint (Boysen) Philippines, Inc. and erstwhile president of the Philippine Association of Paint Manufacturers (PAPM) hailed the multi-stakeholder collaboration for enabling the phase-out of lead paint, a major source of childhood lead exposure.
At a recent forum held in Jakarta, Ongking impressed upon the Indonesian audience the good results of the tripartite partnership involving the Department of Environment and Natural Resources (DENR), PAPM and its member paint manufacturers and raw materials suppliers, and the non-profit EcoWaste Coalition and IPEN, which both advocate for a toxics-free future for all.
The said forum was organized by Balifokus and IPEN as part of the groups’ campaign to establish effective laws and standards eliminating lead paints to safeguard the health of children, women, and workers, and protect the environment.
“The key to the success in the Philippine experience was the trust and cooperation between industry, civil society and the government in working towards a common goal – to eliminate lead paint and protect future generations of Filipinos,” said Ongking, who encouraged the Indonesian paint industry to take the lead in working with other stakeholders to having legal prohibitions against lead paint by 2020.
“Having a law prohibiting lead paint is one time where regulation is in the industry’s interest, and it is much better for the industry to work together with regulators to prove to all stakeholders that the paint industry is a responsible one, and to prevent potential future costs for the industry and to society.”
According to IPEN, “children who are exposed to lead in paint suffer irreversible neurological damage that limits their future success and happiness, and limits their ability to be positive, contributing citizens to their countries.”
Studies have also shown that children with high lead levels in their blood are more likely to suffer from Attention Deficit Hyperactivity Disorder (ADHD), underperform in school and more likely to become adult criminals.
Loss of IQ due to lead exposure results in an overall loss of lifetime earnings, which leads to a significant economic impact on a country. According to the report “Economic Costs of Childhood Lead Exposure in Low-and Middle-Income Countries” by New York University School of Medicine, Department of Pediatrics (NYU), lead exposure costs the Philippines more than US$ 15 billion (almost PHP 700 billion) annually.
Ongking, who is also a member of the Advisory Board of the UN-backed Global Alliance to Eliminate Lead Paint (Lead Paint Alliance), emphasized that phasing out lead in paint requires full industry cooperation to keep a “level playing field.” Some paint companies are afraid that if they switch to lead safe paints and their competitors don’t, they will lose sales to those that don’t make the switch. So it’s important that all the paint companies make the switch together.”
Moreover, he pointed out that this traditional industry focus on lower cost may not accurately reflect consumer preferences with regard to lead paint. “It’s probably a mistaken assumption that if you gave a homeowner the choice to buy lead paint for a lower price or lead safe paint for a higher price, that they would choose the cheaper product. I don’t think there’s too many homeowners who would spend their hard earned money to expose their family to lead. On the other hand, I think many people would be willing to pay a premium to make sure their families were not exposed to lead poisoning. It’s an opportunity for paint companies to move not just to safer products, but higher value paint products. Switching to lead safe paints is a win for both manufacturers and customers.”
“Lead paint is a small component of total paint sales yet has the potential to completely destroy customer trust and confidence in our industry,” he added. “We industry people know that water based paints, which is the majority of our sales, has no lead, but consumers don’t know that. If they hear about lead paint in the news, they’re going to think all paints have lead, so even sales of paint without lead will suffer too.”
He also pointed out that unless lead paints were eliminated, their presence would overshadow all the eco-friendly paint innovations that the industry has developed – from low odor paints to paints that help clean the air and reflect sunlight to lower carbon usage. Thus, it is in the industry’s interest to take a pro-active stance to eliminate lead paint just as the Philippine paint industry did.
“PAPM’s 23 member paint manufacturers, which cover over 95% of the country’s total paint production, understood that continued use of lead in paint would damage the reputation of the whole industry and that the phase-out had to be an industry-wide endeavor,” he said.
In 2011, the Ecowaste Coalition, with support from PAPM, petitioned the DENR to develop a regulation on lead in paint. After a series of consultations and technical working group meetings, the DENR in 2013 issued the Chemical Control Order for Lead and Lead Compounds, which provides for the phase-out of lead-containing paints used for decorative as well as industrial applications. He informed the audience that one tool they could use to assist their process was use the Model Law that the Lead Paint Alliance has provided for countries like Indonesia to use as a template for their regulation to phase out lead paint.
To further ensure a level playing field, PAPM organized a series of technical workshops to enable paint formulators of all its members to be equally informed of safe and cost-effective alternatives to lead based raw materials. This was a key part of capacity building that he hoped the Indonesian paint industry association would likewise provide its members.
“The Philippine experience shows that the paint industry doesn’t need to be the bad guys. If all paint companies works quickly to stop making lead paint, the paint industry will come out of this as the good guys. On the other hand, if the industry does nothing and continues to produce lead paint that will damage the future of customers and the industry, then the paint industry will be the bad guys,” he told his counterparts from the Indonesian paint industry.
“Do we want to be known as a responsible industry that did the right thing once we found out we were doing something wrong? Or do we want to be remembered as an industry that knowingly harmed our children for the sake of lower cost? We can choose to be heroes or the bad guys. I think you will agree, it is an easy choice,” he said.
One of the biggest problems regarding lead paint is that in countries where lead paints are not banned, there is no way for consumers to know whether the paint they’re buying contains lead or not. One way for paint companies to inform consumers that their paint brands were free of lead was to obtain third-party Lead Safe Paint® certification that ensured the lead content of their products does not exceed the total lead content limit of 90 parts per million (ppm), the legal limit set by the Philippines as well as the United States, Canada, India, Nepal, Cameroon, Ethiopia and Kenya.
Just as the presence of lead paint can do disproportionate damage to a paint brand, Ongking mentioned that Lead Safe Paint® certification could provide a ‘halo effect’ that would gain consumer trust not just for the reformulated paint products that formerly contained lead, but for the whole certified brand. Pacific Paints’ Boysen, Nation, Titan and Virtuoso Silk paint brands are among the first in the world to secure certification under this first-ever global Lead Safe Paint® certification program. Other brands certified as lead-safe under this program are Davies (Philippines), Multilac (Sri Lanka) and Elite (Bangladesh).
He also encouraged the Indonesian paint association as well as the individual paint companies to become partners of the Lead Paint Alliance to signify their commitment to eliminate lead paint.
Ongking noted the role of civil society groups such as the Ecowaste Coalition and IPEN as “incredibly valuable.” Among other things, the NGOs contributed to raising awareness on the dangers of lead paint by conducting lead paint studies and organizing public information activities, by promoting compliance to the lead paint regulation, monitoring breaches, and encouraging corrective actions, by promoting independent, third-party Lead Safe Paint® certification in collaboration with PAPM, and by pushing for supplemental directives enjoining mandatory use of lead-safe paints.
“Lead Paint Elimination and Lead Safe Paint® Certification: The Philippine Experience,” Johnson Ongking, Jakarta, Indonesia.